For the second year in a row, NYX Professional Make Up wanted to create a space to address the topics important to the Trans* community. The brand partnered once again with Épicène, a Geneva based association working towards the inclusion of Trans* people.
We wanted the setting to feel cosy and comfortable for the guests. The decision was to use the upper floor of a Geneva coffee shop, library and bookstore called Pages & Sips.
The content was delivered for organic and paid media on Youtube, Instagram and TikTok.